Podcasts are great internet marketing tools...you can use podcasts for lots of different purposes. Your podcast can be either audio or video. So which is the right format for you?
How You Can Use Podcasts for Your Internet Marketing Business
You can use a podcast to
drive traffic directly to your squeeze page so you can get people on your newsletter sell something-your own product or an affiliate product build momentum for an event or launch build relationships with existing subscribers augment your existing blog Audio or Video, Which Way Should I go?Google really loves video right now, so especially if you have a topic that is very visual a video podcast could be a really awesome way to go.
That being said, if you are just starting out with podcasts, you might not want to start with a video podcast. There are just additional technical issues that you have to keep in mind...not to mention you have to have your hair combed and be shaved! When you do an audio podcast it is just your voice and there's not a lot of production work involved-no special lighting-and you can look like you just rolled out of bed, because no one is going to see you!
But if you're someone who loves video and you already know how to do that...you already are making little movies and everything...then you can certainly do video podcasts. In fact, you may even already have some videos that you can use as part of a podcast series!
Another reason I like audio is because of just how frickin busy everybody is! I mean, you as the podcaster...you want to have something that you can do quickly. You don't want it to feel like work. That's what is so cool about audio podcasts...you and I could literally record a conversation on a topic that we are both really interested in...you know, something we could really talk about for hours.
So maybe your niche is in dog training, you and a friend get together and talk about dogs, grooming them, training them, working with puppies, special challenges...things like that. It just doesn't feel like work now does it?
Really you would be talking about this stuff whether you made money from it or not, right? So you might as well record it! Audio just allows for a bit more spontaneity than video...it seems more casual, so you are apt to be more relaxed about it.
Audio is also really good for your listeners who are busy, too. They can download them to their iPods or burn them to CDs...so they can listen while they are driving to work, exercising or cleaning house. So while people love video, it is harder to multi-task when you have to look at a video screen.
So you record your conversation...either on audio or video...then you post your podcast for the world to listen to...and it is out there on the internet forever!
You will actually get people who will download your older podcasts...because they just found you, listened to your latest podcast...iTunes only downloads your latest one...and you are talking about something they are interested in. So they go back and actively choose to download your older podcasts. Now that is a hot prospect!
Whether you go audio or video is going to a personal choice, I've given you some things to think about to help you choose...but either way, use podcasts for your business-they really are awesome internet marketing tools that you can get a big benefit from.
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